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In 2015 Kraft Announced It Would Remove Artificial Yellow Dye From Its Boxed Dinner
While the distinct yellow color of Kraft Mac & Cheese is undeniably nostalgic, many criticized the company’s use of artificial dyes.
One such critic was mom and food blogger, Vani Hari, who runs the site Food Babe. After starting a petition in 2013 to get Kraft to remove the dyes from its food, Hari’s Change.org page received more than 348,000 signatures.
During The Pandemic Sales Soared And There Was An Increased Interest In Eating The Mac And Cheese For Breakfast According To The Company
With more people eating at home and looking for shelf-stable options, Heinz-Kraft reported increases in sales throughout 2020.
The company even added “breakfast” to Kraft Macaroni and Cheese Dinner packaging.
“56% of parents have served their kids Mac & Cheese for breakfast more often during Covid-19 related state lockdowns than previous months,” the company said in a press release in August 2020.
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Maybe the science supports it, but its superiority is almost spiritual
Shaped Kraft Macaroni and Cheese is superior to the original. Its not just my infallible opinion that makes this true: The libidinal joy of consuming a product mechanically shaped like SpongeBob SquarePants should not need scientific justification, but for those that demand it, the objective excellence can be supported by the physics of cooking. And for what its worth, people on Reddit agree, too.
The specialty shaped Kraft mac and cheeses tend to come at a premium. Where the original often goes for a dollar a box, the shapes might be sold for $1.25. Even when theyre sold for the same price, a discrepancy remains the original contains 7.25 ounces, while the shapes contain only 5.5. Would Kraft really be so bold as to charge more for less product? Yes, but I refuse to acknowledge this bleak reality. Mac and cheese is an innocent food, and thus, my attitude toward it shall match.
Shaped mac and cheese costs more per ounce because it is indeed a better product. The nutritional label reveals this truth. Unlike the enriched macaroni of the original, shaped contains pasta. What exactly is the difference? Its unclear if there really is one, but it certainly sounds better. I like to think its comparable to the difference between pasteurized prepared cheese product and actual cheese.